What is Einstein NER(Beta) ? NER, or Named Entity Recognition, is a process of recognizing/extracting/classifying named entities from simple text into meaningful categories like person, organization, email, phone etc. The input to the NER model is unstructured text, and after processing it identifies entities within that text. Einstein Platform Services Einstein Platform Services brings a wide variety of machine learning capabilities — such as image recognition, sentiment, intent and more — directly into Salesforce’s trusted and secure infrastructure. You can simply deploy these services using a single line of code into any Salesforce page or build a reusable AI-powered Lightning Web Component. Once the details are worked upon, admins can easily deploy to end-users with just a few clicks. An interesting fact about this is that you wouldn't need any model setup, training or data science skills to work on Einstein NER. Named Entity Recognition(Beta) is new addition to Salesforce’s E